Who Owns 'Elbows Up'? Canadian Companies Trying to Cash In on Patriotic Slogan In Canada's current climate of rising nationalism and inter American trade tensions, "Elbows Up" has become a ubiquitous rallying cry.
The phrase is everywhere: from hockey rinks to political rallies, it taps into a deep wellspring of Canadian pride. However, what happens when patriotism becomes a brand?
The recent surge in applications to trademark the phrase "Elbows Up" raises important questions about the limits of national identity and the commodification of civic spirit.