The RealReal's Bet on Glendale: Can Vintage Luxury Conquer Mainstream? The luxury resale market has long been touted as a sustainable and accessible alternative to traditional high end fashion.
However, its popularity among younger generations raises questions about what this trend says about our values and the industry's future.
The growth of resale demand among Gen Z and Millennials is significant – The RealReal reported a 432% jump since 2020 in its Resale Report. But what drives this trend?