The Mattress Industry's Hype Machine: A Critical Look at the Best Mattresses in the UK The mattress industry has become a masterclass in marketing, with companies using every trick in the book to sell us on their products.
A recent article touted "18 rigorously tested picks" as the solution to a nation's sleep woes, but upon closer inspection, it becomes clear that this is less about finding the perfect night's rest and more about selling you on a dream.
The notion that a good mattress can cure what ails us is a compelling one.