Baby Foods' Sweet Secret: Sugar Coated Failure of Industry Guidelines A year ago, the UK government introduced voluntary guidelines to reduce sugar and salt content in baby foods, ban marketing to infants under 12 months, and clean up labeling.
The results are a crushing blow to those who believed industry self regulation would be effective.
Analysis of 224 branded infant foods and snacks reveals that over half (58%) breached at least one guideline, while nearly a quarter (23%) contained excessive sugar levels.