The $150m Sale That's Changing the Face of Australian Sports Franchises The recent sale of the Melbourne Storm to EQT, a Swedish investment firm, has sent shockwaves through the Australian sports landscape.
With a valuation of over $150 million, the deal puts the Storm alongside Collingwood and the Brisbane Broncos as one of Australia's top sporting franchises. EQT is no newcomer to big deals.
The firm has invested in various sectors, including AI and data analytics, and even owns the prestigious IMG Academy, one of the world's most renowned sports academies.