The Homesteading Boom: More Than Just a Social Media Trend The homesteading movement has been gaining traction online, driven by influencers like Gubba who peddle a lifestyle that's equal parts traditional and aspirational.
But beneath the surface, the lines between homesteading and traditional wife culture are increasingly blurred.
Influencers like Gubba have built their businesses on the assumption that viewers will buy into a particular vision of domesticity.