The K Pop Takeover: What Yeonjun's US Summer Tour Reveals About Globalization in Music Yeonjun's whirlwind tour of the United States this summer has left fans breathless and industry insiders pondering the implications of K pop's growing global presence.
As a South Korean artist, Yeonjun has long been part of the genre's ascendance to international stardom.
His recent US tour – which included performances in New York City and Los Angeles, as well as appearances on popular TV shows and at music festivals like KCON LA – raises important questions about globalization in the music industry.