France's TV Export Slump: A Cautionary Tale for Global Content Creators The French National Film Board (CNC) and Unifrance recently released a report that paints a bleak picture of France's television content exports.
In 2025, international sales plummeted by 21. 6% to €164. 3 million, reversing the previous year's 3% increase to €209. 6 million – one of the highest levels in three decades.
The data points to an industry wide trend: global buyers are increasingly risk averse due to tightening editorial and budget constraints, rationalized investment, and localized strategies that prioritize recognizable brands over unknown quantities.