The Calculated Joy of Disney's Staged Surprise A recent viral clip of Pedro Pascal, dressed as his Mandalorian character, surprising a group of tourists at Disneyland has sparked a heated debate about authenticity in marketing.
On its surface, the moment appears harmless – who wouldn't want to be surprised by their favorite actor?
However, scratch beneath the surface and you'll find a calculated attempt by Disney to manufacture hype around their latest Star Wars release.