The Fast Lane to Nowhere: What Disney's Explorations Mean for Streaming Disney "exploring" a free, ad supported offering raises more questions than answers about the future of entertainment consumption.
In its latest earnings call, CEO Josh D'Amaro hinted at what might be driving this decision. On the surface, Disney's push into FAST territory appears to be about expanding reach and revenue.
With 132 million subscribers as of late last year, Disney+ is a formidable player in the streaming market. However, growth has slowed in recent quarters, prompting the company to explore new avenues for expansion.