Disney Expands into Mass Market Retail with Old Navy Partnership The collaboration between Disney and Old Navy may seem unexpected at first glance, but it marks a deliberate move by Disney to increase its brand presence in mass market retail.
This partnership is one of several recent collaborations that demonstrate Disney's willingness to experiment with new channels for reaching fans.
Disney has long relied on high end merchandise to generate revenue from its vast IP library. However, the company is now shifting focus towards more affordable and accessible options.