The Luxury Car Sell Off: Behind the Trend of High Performance Brands Being Sold Off to Stay Afloat The luxury car industry has been shaken in recent years by a trend that's left many enthusiasts bewildered: high performance brands, once the crown jewels of their parent companies, are being sold off to private equity firms and other investors.
This phenomenon is not limited to one or two manufacturers but rather it's a widespread pattern that's being replicated across the industry. What's Driving the Trend?
One primary driver behind this trend is the economic reality facing many luxury car manufacturers.