Luxury Automakers' Performance Brands Sell Off The trend of luxury performance brands being sold off has gained momentum in recent years, leaving enthusiasts and collectors wondering about the implications for these beloved marques.
This phenomenon reflects a broader shift in the automotive landscape, where private equity firms are increasingly acquiring high end performance brands.
The Rise of Private Equity and Its Impact on Luxury Performance Brands Private equity firms have long been involved in various segments of the automotive industry, but their involvement in luxury performance brands is relatively recent.