Behind the Trend of Luxury Automakers Selling Off Performance Brands Luxury automakers have been diversifying their performance brands for decades, transforming them from humble beginnings into significant contributors to their parent companies' product portfolios.
This trend is not a fleeting phenomenon but rather a deliberate strategy that has evolved over time.
The Rise of Performance Oriented Luxury Car Manufacturers Mercedes AMG and BMW M Division are now household names synonymous with high performance driving dynamics, yet their early days were marked by limited edition models appealing to niche audiences.